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6 Principles to Guide Your Job Search

Geoffrey James | Monster

August 19, 2009

5. The Principle of Consensus

People tend to say yes if presented with evidence that people like them are saying the same thing.

Example: Advertisements typically demonstrate their target demographic using the product the ad is trying to sell.

On the Interview: Provide the interviewer with references from individuals who most closely match the interviewer’s demographic profile. For example, if the interviewer is a middle-aged human resources executive, provide a reference from a middle-aged executive who works in human resources.

Principle 6>>