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How NOT to Write a Cover Letter

Zac Frank

August 06, 2009

6. Using the Same Cover Letter for Every Job and Company

Employers see so many cover letters that it’s easy for them to tell when you’re using a one-size-fits-all approach. When I worked for a government agency and was trying to hire someone, so many of the cover letters mentioned how the candidate’s skills would suit my “company’s” needs. I didn’t work for a “company.” Replacing the name of the employer is just not enough.

If you haven’t addressed the employer’s specific concerns, they’ll conclude you don’t care about this particular job.

It’s time-consuming but worthwhile to customize each letter for the specific job and employer. (And that means more than CTRL+F, Replace All)

#7: Not Sending a Real Cover Letter