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Career Profile: Advertising Sales Agents

Career Profile: Advertising Sales Agents

AdminSecret Education

August 26, 2009

Job Description

Advertising sales agents—often referred to as account executives or advertising sales representatives—sell or solicit advertising primarily for newspapers and periodicals, television and radio, websites, telephone directories, and direct mail and outdoor advertisers. Because such a large share of revenue for many of these media outlets is generated from advertising, advertising sales agents play an important role in their success.

Median Salary

$38,966 – $97,932 including commission. (United States)


Most employers, large companies in particular, prefer applicants with a college degree, particularly for sales positions that require meeting with clients. Courses in marketing, leadership, communication, business, and advertising are helpful.

Job Outlook

Advertising sales agents jobs vary from state to state; however, numbers of agents are expected to increase nationally by 35,000 (20%) by 2016.