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Turn Your 450 Facebook Friends into 20,000 Job Connections

Turn Your 450 Facebook Friends into 20,000 Job Connections

By Lauren Bayne Anderson

November 23, 2010

Want to turn your 450 Facebook friends into 20,000 potential job connections? That’s the promise of a new website,, which says you can turn your small group of friends into business contacts at 10,000 companies.

Here’s how it works: Create an account on Identified and import your Facebook contacts. Identified organizes them by company, showing which of your friends work for each business. You can sort by “first degree connections”, “second degree connections” and “company connections”. Additionally, users can search companies by location, industry and companies that their friends work at.

Exactly how the site arrived at the 20,000 connections number is unclear, but Identified recently posted this bit of personal experience on its blog, “Consider this…our co-founder Brendan has 156 friends currently on Identified. Through these people, he has a network of over 40,000 second degree connections and is connected to over 8,000 companies. And this is just the tip of the iceberg.”

According to Identified, citing a NACE study, 63% of students use social networking sites to find job postings and 70% of recruiters use these tools to reach candidates, but “Facebook is too fun for comfort” because it is in many ways too social for the professional world. So, the founders looked for a way to merge the networking potential of Facebook into a more professional platform.

Identified explained its rationale on its blog, “500 million people are now using Facebook on a monthly basis…If you think about it, through their respective Facebook networks every student is probably connected to someone at the company where he or she wants to work and every company is probably connected to their ideal candidate. We think these connections, and the data pulled from them, can and should be used to improve the recruiting process for everyone involved.”

The company claims hundreds of companies are now recruiting on the site, including McKinsey & Company, Google, Microsoft, Facebook, Zynga, Deutsche Bank, Bain, BCG, Accenture, Teach for America, Conde Nast, Save the Children, Twitter, and others.