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The Beginner's Guide to Social Media Success

Hamsa Ramesha | MonsterCollege

April 23, 2010

Groups

Standing out amidst this information overload is difficult, especially if you’re starting from the ground up. One great way to break out of obscurity is to insert yourself as an authority in your field. And what better way to do that than to join all the related Facebook groups you can find? Look for professional associations, alumni groups, and anything else associated with your field. Comment on group Facebook pages, “Friend” dominant users, and soon you’ll find yourself becoming besties with the who’s-who of Facebook users in your industry.


Friends

As in life, Facebook is nothing without garnering the right network of friends; this can be all-the-more tricky when you’re setting up a profile for a corporation and not a person. This is where a more personal tone comes in handy. Start by finding your real-world friends, and/or employees. Don’t expect everyone to accept a friend request – some employees will undoubtedly wish to keep their Facebook self private from their corporate self, and that’s perfectly understandable.

Check your privacy settings to get the level of visibility you want. Would you like your Facebook profile to show up on Google? Or would you prefer your visibility be limited to people in your network, or just to your friends of friends? Facebook’s latest privacy settings give you more control as to who can see each detail on your profile. It’s time well spent to go through them all and make sure each setting is where you want it to be.


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